This month, luxury car giant Porsche celebrated the 70th anniversary of the prestigious sports car manufacturing. A little-known fact about Porsche is that Ferdinand Alexander Porsche founded fake Porsche Design in 1972.
A branch of Porsche dedicated to the design principles of its parent brand in other mechanical and non-mechanical fields, such as sunglasses, electronics and watches.
To celebrate the 70th anniversary of the founding of Porsche, Porsche Design released the 1919 Datetimer 70Y sports car limited edition watch, making it the 13th in the 1919 collection of Porsche Design. The watch draws design inspiration from the dashboard of the Porsche 356, the predecessor of the 911.
Let’s start with the case. The size of this watch is 42mm x 11.9mm, with sapphire crystal, the titanium case is completely covered with a “titanium carbide coating”, giving the watch a black matte finish-in most cases, I usually don’t like it This look, but find accessories that fit the design.
Since the watch is a date/time only model, at least in the rendering, it has a single crown, which I think is larger than necessary. The slender hollow lugs are undoubtedly the favorite aspect of Porsche Design watches. They make the watch easy to identify, light as a feather. The matte-coated watch is almost futuristic and tactical-it feels like a step away from the influence of the 1940s dashboard that it claims to be looking for.
I think the influence of the Porsche 356 can be clearly seen on the dial. The high-contrast white and black color scheme makes this watch clear and easy to read, even to me it is a bit cold (although I think this can be explained as functional). The date window at 3 o’clock matches the black dial. This is my commendable swiss Porsche Design, because this is not always the case for watches at this price. Above six o’clock is the theme of the Porsche 356 and 1948. Keeping the ceramic hour markers together is the gray contrast line, which is a function of the car’s instrumentation and one of the few features that makes this watch unique. When paired with a white earpiece and indexed, the dial is both charming and aggressive.
Let me first talk about the movement. According to marketing information, the actual situation inside the watch is vague at best. This is one of my biggest darlings in the watch industry. Porsche Design touted this as a “high-quality automatic Swiss movement” with a Porsche Design icon rotor, although you can’t see it because of its solid back cover. Until you add the watch fake to the website, you won’t realize that it is using Sellita SW200-1, a fairly standard off-the-shelf movement, and there is no need to suppress anything in the initial press release.
I do think that Porsche has missed the opportunity to make the movement visible, especially if the rotor is customized. Instead, the bottom cover has a commemorative pattern and a limited edition number. In addition, the Datetimer 70Y is waterproof up to 100m, and is equipped with an integrated black leather strap, which is presumably the same as the high-quality leather Porsche uses on its seats.
Is there anything I will change to revitalize the watch? Yes. What marketing terms will I address? absolute. Although I do not have a Porsche, I am not a fan of the brand (although I will appreciate its quality), and I am not a collector of any Porsche products, but I can see its appeal.
Don’t get me wrong, this watch is very attractive, but it is a very safe release for Porsche, and for the anniversary release, I am a little disappointed by the missing “Oomph” of this watch in the 1919 series. If you are a fan of high-contrast, low-decoration, “high-performance” watches, then this watch is perfect for you.
If you are familiar with the Porsche 356, then I would imagine its overall impact on this swiss watch. If you just peruse the 1919 series of Porsche Design, it is easy to lose the Datetimer 70Y in other similar designs.